Not my win but as discord enshittification is creeping . My bestie has convinced her partner to move to Signal. A good strategy if you are going to advertise the privacy aspect of Signal to normies is to transition them slowly but give em incentives they can comprehend. Simply saying “its more private” isnt useful for them because many are either uninformed or nihilistic but telling them this is for Intimate photos, venting, politics, passwords, sharing identification and other sensitive info are all things normal people can understand why you’d prefer less eyes on those. This will form habits.
Also I just need to point out the irony that it is the frustrating process to get people to use an app that is a net benefit is a difficult process but people downloading non-essential life-ruining slop app number 356 is basically friction-less