Thoughts on "Acceptable Ads"

“For many years at Chrome Depot, thousands have complained that having our store clerks stalk them around noting down their interests and building long profiles to sell to third parties is ‘privacy invasive’. In response, we’ve established the Stalking Guidelines department, teaching our professional stalkers to politely offer you products from the information they’ve gathered from you, instead of the previous M.O. of trying to throw daggers at you because they were paid to by our dagger-loving third parties.”

It’s a non-sequitur. The problem for the privacy community isn’t that their data collection causes intrusive ads-- it’s that their model is collecting user data.

The push for acceptable ads isn’t a response to the privacy community, it’s a push for a better user experience: last thing Google, a v3 Chrome or Youtube wants is for their users to start searching for alternatives because the ads are becoming obtrusive-- you want to have audience retention. It is in their best interest-- remember, Google wants ads on the web, specifically on their Ads platform-- to make ads as unobtrusive for users and as appealing to advertisers.

Can I blame them? No. But their response is that there shouldn’t be weirdos using their data on me to put cockroaches in my house. My opinion is they shouldn’t know where my house is.

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