I wish I had a special kind of like I could give right now, because this is a home run observation.
Not only are you right, but thinking along these terms helps to flesh out our advocacy. I’m no longer a nerd telling you how to run your technology based on my preferences. In the minds of the folks I’m talking to, I can be a sympathetic voice who understands the struggles of making changes in technology. I can nudge someone toward improving while contextualizing their struggle and make sure they don’t feel judged.
The Big Tech companies lobby around the clock to maintain surveillance infrastructure. In a passive sense we’re all complicit, but in an active sense it is those companies who contribute to a world where regaining privacy is hard, cumbersome, out of reach, and in some cases even taboo. From that perspective, it’s hardly the fault of the average person we talk to that we’re in this pickle. When we extend sympathy to them, they may reciprocate and either start changing or at least not propagate anti-privacy rhetoric.
This is about more than the tech we use for sure.