(potentially) Very invasive FB/Walmart experience

I say potentially because I can’t know for sure.

In the past I didn’t own a cell phone for a few years, drove a car from the early 90’s, had my debit card turned off and for over a year and exclusively used cash. I started buying fish sticks religiously as easy food for several months. I was buying the same big global brand each time. It’s not something I’ve ever bought in the previous 6 years. I would purchase them at a rural grocery store (that has not kept up with technology) using cash. I was boycotting wa ll ma rt, though I have shopped their many times in the past. One time in a pinch I did go in to w. mart and bought a different fish stick brand using cash at the self check out. Within that same month I received an ad from FB for the big global brand of fish sticks (a competitor of the one I had bought at w. mart, and the same brand I was buying at the rural grocery store) I usually pay attention to the ads I get on FB and to my “not perfect recollection” I had not received an ad for that brand before or for fish sticks in general.

I use a fake name and email on FB but had to submit them my real name once and it’s otherwise and accurate depiction of my life with real photos and friends.

I assumed at the time I was not leaving a very big digital foot print and yet coincidentally, FB linked a product I was uniquely and frequently buying at the time. My thought was that maybe it was done though facial recognition at the self check out. There was a class action law suite in IL (not where I live) against wa ll ma rt and there alleged use of clear view (In IL its illegal to sell bio metrics data), I never checked with the out come of that was.

With in this same time period the same thing happened again only with natural bread and I was given an ad for a competitors natural bread. I have bought that bread in the past and don’t remember receiving or not, ads about it so it stands out less then the fish stick experience.

There has been a similar incident with Target in the past ([How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did | forbes.com]). I would not be surprised if Wallmart’s doing the same thing, while also selling the data to facebook.

The really scary thing about that Target story is that it is from 2012 and you know that the technology has “improved” since then and become much more widespread.

The article was published in 2012, but I think the the actual events were something around 10 years earlier. I had discussed that with my students when I was teaching. Biometric data has been pursued/used by stores for a few years already. Bluetooth is also used to track people in stores and doesn’t need to be from a phone. It is very easy to make use of the bits of data collected and connect them. There is an entire industry doing deanonymization.

There are a number of books, but these are the most relevant that come to mind.

  • Kashmir Hill (author of the linked article on Target) wrote Your Face Belongs to Us which deals with facial recognition and includes a section dealing with biometric data being pursued to track customers/people.
  • Byron Tau’s book Means of Control is, I think, the newest in this category and includes Bluetooth tracking.
  • Privacy is Power by Carissa Veliz, not a favorite but very relevant as well.
  • Shoshana Zuboff’s doorstop of a book, The Age of Surveillance Capitalism is older now but worth every word and is often referenced in later books.