Microsoft’s approach to hardware upgrades confuses me because they assume individuals have ample financial resources. It is not like people want to keep outdated devices. Instead, they have to prioritize essential necessities like food, utilities, and rent. This will always make computer upgrades last on someone’s budget.
The Windows 11 upgrade is significant because it includes advanced security features like Trusted Platform Module (TPM) and UEFI Secure Boot, as a must for the OS. However, these security features aren’t supported by older motherboards, making the upgrade necessary for security standards.
My concern is the lack of incentive programs by Microsoft to encourage the purchase of new machines, especially for lower-income individuals.
Potential strategies could include implementing trade-in programs that offer a $500 discount instead of discarding the old PC and its components. Another incentive could be a year-long generous discount on Microsoft Surface products.
Microsoft has the financial means to implement these initiatives. By doing so, they can retain customers, encourage continued subscriptions, and maintain their ecosystem. It baffles me why they haven’t done this already.