I can confirm that many security folks like the fearmongering(consciously or not) and often abuse their security claims/believes/facts.
But I believe that their effort will be limited in general because they, quite often, can’t conceive security AND UX(user experience), where the greatest security costs in complexity of a system and how hard is it to understanding in order to use it; meanwhile the greatest user experience costs in brain dead simplicity and intuition of the use of a system where there’s never a final answer to a UX problem because some people will always find something hard in the systems of others…
Other than that I can see the lack of ambassadors and at that point I could only give firm promises and external security auditions(when I can afford them) perpetuing through time, or you have better answers to such problem?
The direction can always swing if there’s no firm leadership and ownership of responsibility, and I don’t count on swinging in the foreseable future.